You can tell a lot about a roofing contractor just by taking a look at the equipment they use. A roofing contractor that pulls up in a beat up Ford pickup with this in the back of their van doesn’t exactly say he’s a long term player. Contractors that use a roof power wash can cause considerable roof damage. Wouldn’t it be nice to know that when you pay for roof maintenance the services wont ruin your roof?
Archive for the ‘Roofing’ Category
Roofing Rookie: Covered From Top to Bottom
July 15th, 2010 by Jesse LiebmanWhat do you really see?

With the weather being nice, and the days being longer, you might have noticed more home improvement activity in or around your neighborhood. Most people think roofing contractors only work in the summer time. However, we perform re-roof jobs along with our maintenance work all year around. Our secret is that we employ policy and procedure to ensure each job is successful and the client receives a superbly constructed roof project.
When your roofing project is coming together it is important to know that each individual component within our roofing system has been selected for their ability to perform within the NW environment. Because we have tested and documented the success of our systems we can provide with confidence Portland’s only life time workmanship warranty. We know that our roofing systems are capable of withstanding variations in temperature from below freezing to well over 100 degrees year in and year out.
Please Require 100% Vertical Grain
July 8th, 2010 by Patrick MorinThis is my plea to the Portland Oregon shake roof community. I keep seeing roofs with flat grain failure, which helps our maintenance business, but isn’t helping the homeowner. You the customer has a say in what your roof contractor chooses to put on your roof. It’s time to take a stand.
In this video that I created, I’ll show you why having a pre-treated roof with flat grain shakes isn’t any better than a non-treated roof with flat grain shakes.
SCRIPT
I’m on a five year old half inch CCA treated number one Blue Label shake roof. This is the clue that I’d like everyone to get with a pre-treated shake roof. Please require as a customer that the wood be 100% vertical grain, because even a pre-treated flat grain shake is going to fail. This is a crack over a crack, flat grain failure, flat grain failure, flat grain failure, and it makes a big difference. Flat grain failure, this is 100% vertical grain shake, the grain is nice and tight, the grain is about the width of the tip of a pen. Right next to it, is a flat grain shake. In a 100% vertical grain shake you will have none of these, you’ll have all of these. Therefore, you’ll have very, very little repair you’ll have a roof that will last a very long time, super low maintenance, it also happens to be the lowest carbon footprint roof of any type in America. A western red cedar 100% vertical grain will have low maintenance, look gorgeous, and make your home look great. Here we have almost a four in a row crack. One, two, three, four, and that’s what happens with flat grain.
We use the highest grade all-vertical grain shakes for all of our repairs and roof replacements. If you’re tired to having to constantly repair your roof it’s time we introduced you to the vertical grain side of shakes. For more information on the quality of shakes we use, or why you shouldn’t give up on cedar, visit the following pages.
Roofing Rookie: Bad Roof Gets Worse
July 7th, 2010 by Jesse LiebmanA roof leak, is a roof leak, until its been determined to not be a roof leak. Daniel White took a trip to inspect a roof because the homeowner was complaining about multiple roof leaks. What you will see is real. In fact, we tried to conjure up something this ridiculous and determined it wouldn’t be physically possible to show you the evidence.
Luckily for you, Daniel gives us a tour on what appears to be a new roof and turns out to be an undetectably bad roof.
Roofing Rookie: Rain, Rain, Go Away!
July 1st, 2010 by Jesse LiebmanDuring the past two months, May and June, we’ve experienced nearly 7.5 inches of rain. On a yearly average, Portland Oregon receives 47 inches of rain; meaning, your roof has endured 15% of its yearly rainfall in less than 60 days!
Think about it…
What could you endure 15% of your yearly total of in less than 60 days?
Your paycheck? Your bills? Your husband or wife’s meatloaf?
If you can’t handle it, why would you expect your roof to be able to handle it?
Roofing Rookie: The Rotting Roof
June 30th, 2010 by Jesse LiebmanHomeowners never want to hear the words, “Your roof is beginning to rot.” Unfortunately for this homeowner they have some severe roof debris issues which is causing their roof to prematurely rot.
Daniel White shows us the initial issue with the valley overflowing with debris.
Quality Cedar Roofing Only Roof Life of Oregon Provides
June 22nd, 2010 by Patrick MorinFor weeks we’ve been educating you on what a poor roof maintenance or installation looks like. We’ve explained the pitfalls of using zinc strips and even where moss grows on your roof.
Today we’d like to share with you what a quality cedar roofing project looks like. The difference is pronounced and unsurpassed by our competitors.
A Shyster Roofing Contractor Strikes Again!
June 14th, 2010 by Patrick MorinUnfortunately, roofing contractors are a dime a dozen. The average roofing contractor lasts two to three years before going out of business. One of the ways roofing contractors try to stay afloat is by providing a price point much lower than a reputable company. In fact, the workers for these companies are paid by the square, not the hour, which further incentives completing the job as fast as possible.
If the difference between completing two and three jobs in one day is the difference between feeding or not feeding your family, you’re going to do everything you can to complete three jobs in a day. Even if that means cutting corners or providing a faulty completed product.
Today I’ll show you a great example of what a typical shyster roofing contractor does and why it’s undetectable to the homeowner.

