In this episode, Jerry discusses why we are consistently among the higher cost roofers in the area. The old saying “you get what you pay for” is 100% true when it comes to roofing. Listen to find out why.

Podcast Transcription: RoofLifeB024-180

Shayla: You are listening to the Roof Life of Oregon podcast and I’m talking with Jerry. Jerry, why might a Roof Life bid for a roof installation be higher than another company?
Jerry: I get that question quite often. I’ll sit down with the client and we’re a little different when it comes to bidding out your roof. We don’t just give you a blanket number. We’re actually going through a laundry list, a grocery list, whatever you want to call it and you’re picking out components for your roof, and at the very end, you get your price. But a lot of people will ask me it’s like, alright, so I asked my neighbor, because a lot of people, they don’t want to make a wrong decision. They’re scared to make a wrong decision. And that’s fine. That’s good that you actually want to do your research and we encourage that. But I’ll have people that will say, “My neighbor got his roof done for, let’s say, $12,000, and you’re coming in at $18,000. How does that work?”

And really the simplest answer that question is you cannot compare your house with your neighbors house. Every house is different. Every house is built different. There’s different environments in every single house. There’s different ventilation issues with every single house. There’s different components, and different cuts, and curves and all these different things. You don’t realize how much actually goes into a roof until you actually do sit down with us.

And that’s why it’s so important that we go through every item, that way you fully understand why we do cost $18,000 and why we’re not $12,000. Almost every time after that conversation, people get it. They see it. They’re like, oh, that makes sense, because the other guy didn’t even talk about that, or I didn’t even think about ventilation, or, really, I didn’t realize I had wet rot. So there’s so many things that go into it. That’s why it’s important not just to get a bid with a number on the bottom with a bunch of things that you have no idea what they mean. Do you want de-metal is? Do you know what de-flashing is? There are so many terms that roofers will use to confuse you to make it seem like this is the best and baddest thing in the world. But when we go through we break it down for you, that way you understand. We want you to make a good decision.

So this is a perfect case and point that one of our other consultants went to first, and the roof is literally falling off the house because it was installed correctly. It’s four years old, falling off the house. And once they found out they have to re-roof the roof, they went and got their three bids. And I was the second bid in. The first bid, the person came in, didn’t even get on the roof, didn’t acknowledge any of the issues that had happened, and they came in at $3,500 for this roof. $3,500! And we can at 10. The material cost alone is 40% of that 10. So the $3,500 doesn’t even cover just to put the shingles on. And you have to put the shingles on right.
They didn’t talk about ventilation, they didn’t talk about new plywood that had been down. The ventilation was a huge issue for these people when you actually sat down and talked with them, because when you talk with our clients, you start hearing what really is going on with their home, and what their concerns are. And his concern is, “I can’t go upstairs in the summertime in my house, because it’s too hot! It’s too hot. I don’t even sleep up there. I sleep on the couch downstairs.” And we don’t want you to have a house like that.

So the fact that we even addressed the ventilation. They said, “You’re the one.” So we’re putting the roof on.

Shayla: What are they leaving out? When they bid $3,500 and you bid $10,000, you mentioned ventilation, but what are some of the other things that the other companies aren’t addressing?

Jerry: Warranty. The company only had a five-year warranty. Ours is for the life of the roof. As long as the roof is on that house, it’s guaranteed for all workmanship. Ventilation was another one. They had a bunch of rotten plywood that had black mold on the bottom side of it, or microbial growth, whichever you want to call it. And that has to be replaced out. It’s all the little details that cost so much money that ramp up the price really, really fast, but you have to have all the details.
Shayla: I know you guys talk about matching components, lifetime components – do you think that in a $3,500 roof the components are all matching?

Jerry: We primarily install what’s called Malarkey shingle, and we’re one of their preferred installers. I think we’re called Emerald Installers, is what we’re called. But we use all matching components. When you use all matching components, your warranty increases. So you go from a ten-year sure start, to a twenty-year sure start warranty. So you’re getting twenty years to know that that roof is going to happen. If that client would’ve had that kind of warranty on the roof that failed at four years, he would not be dumping out another ten thousand dollars. Here’s the funny thing: the roof was put on four years ago. He paid $6,500 for the wrong roof four years ago. And the company that came in a $3,500 is half of what the other one was, and prices have increased over the last four years, so yeah, matching components is very important, because if you don’t have good nails with a good shingle, your roof is going to fall off.
Shayla: That’s another thing, you mentioned the warranty and the manufacturers requiring that roof to be put on correctly. Roof Life will always put that roof correctly, right?

Jerry: Always. Always, and our warranties stand behind that. So when you’re looking at your bids and you’re talking to your neighbors, just remember that there are a lot of things that go into you roof. And it’s really hard to compare apples to apples, when it’s actually comparing apples to oranges. Give us a call and we’re going to give you those details and you will understand why it is costing what it does when we’re done.

Shayla: Alright, so if you have any questions about anything Jerry spoke about today, if you want to get a bid for your new roof, make sure you reach out to the team at Roof Life of Oregon.


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